Cereal bars are made from cereals (flakes, extruded cereals, grains, etc.) combined together in a glucose syrup, pressed and cut into bar shapes. This is the 'on the go' version of breakfast cereals.
The cereal bar market is significantly smaller than the breakfast cereal market. Nevertheless, it is interesting to note that the added value and growth on the cereal bar market is higher.
|Market||0.634 million tonnes|
|Growth % (n-1)||+ 1,6 %|
(source : Mintel 2015)
For this dynamic market, Limagrain Ingredients develops authentic solutions to improve the taste, nutritional and economic aspects of cereal bars. For example, replacing nuts with Nutricorn (toasted corn germ) is a cheaper and more nutritional alternative.